Enterprise assets administration system provider AssetOwl (ASX: AO1) has announced a rebranding of its flagship inspector360 assets administration system to Pirsee.
The new identify for the software package-as-a-assistance (SaaS) system – which depends on digital technologies to build an interior look at of residential qualities – is derived from “property inspection report” and the verb “see”.
AssetOwl main executive officer Geoff Goldsmith believes the new moniker to be a “succinct descriptor of the essence of the platform”, which seeks to deliver the best possible techniques for proprietors, tenants and home supervisors to see their home inspection studies.
“With the suitable branding and internet marketing, we count on that Pirsee – like Siri, Alexa, and Google – will become aspect of the marketplace vernacular when it comes to SaaS-based authentic estate inspection options,” he explained.
“Pirsee’s light-hearted tactic and distinct colouring and fashion seeks to attraction directly to residence supervisors, which are the cornerstone of the residential assets administration sector.”
The rebranded item will be originally released in Western Australia and will be accompanied by a co-ordinated advertising campaign such as a official start celebration, webinars focusing on WA actual estate agents, a social media marketing campaign and a new web site to change the earlier inspector360 website.
Esperance-primarily based Thorp Realty is showcased on the new web site as a Pirsee adoptee eager to streamline its functions.
With over 350 houses on its guides, Thorp’s home managers were being paying out up to five hours a day manually conducting each individual inspection.
The company’s major difficulties were also substantially time invested in the subject, hundreds of pictures taken in 1 place, and employees who were emotion pressured and stressed.
Pirsee was brought in as a enterprise saver, providing significant definition, depth-prosperous panoramas and “smart” property problem studies which diminished on-web-site inspection occasions by 75% removed the need for tough copy paperwork and automatic the genuine-time house inspection course of action for all stakeholders.
Bringing colour to inspections
Mr Goldsmith reported Pirsee would convey “colour” to house inspections, which can typically be a boring and time-consuming activity.
“Most existing residence inspection models are grey, uniform and absence enthusiasm [but] Pirsee will provide a refreshing crack … it is distinct, bright, entertaining and self-assured,” Mr Goldsmith mentioned.
“We have developed a manufacturer which we think will resonate with assets administrators [and] underpin our start into Victoria and other east coastline marketplaces,” he added.