Meet up with Eric Cooper.
The Real estate agent with RE/MAX Oasis in Wadsworth thinks the earth of dwelling listings can be boring, and it’s not anything he condones — not a single bit.
So the longtime serious estate skilled, who wears a superhero cape on his Fb web page address photograph, injects humor into his household descriptions, hoping to increase a minimal enjoyable into what can be a tedious dwelling-look for process. Together the way, he’s hoping to stand out in a crowded subject in an marketplace that thrives on name recognition.
A person of Cooper’s newest descriptions, for a household on Killian Road in Springfield Township, has accomplished just that, main to a point out on the preferred thebrokeagent.com internet site and an job interview with real estate agent.com.
It is publicity that Cooper appreciates.
“I normally do get a bunch of interest,” Cooper claimed. “[T]his a person just transpired to be the one particular that took off.”
In the description, Cooper opines on the virtues of a 3-bedroom, a person-bathtub, 1,834-sq.-foot one spouse and children dwelling on a .69-acre plot.
But there is a lot more Cooper needs you to know.
“This is a property, various folks have lived in this home because 1979,” he writes.
The residence, too, has a garage, Cooper continues. He offers some ideas on this beneficial residence asset.
“There is a garage, it has just one of all those significant doors that open upwards and you can park autos inside or just use to toss all of your junk in,” he writes. “My spouse the moment manufactured me are living in our garage.”
The household has other features.
“There is a roof on the house,” he explains.
Cooper includes observations on canines, 4-way stops, a previous occupant’s brush with superstar, Abraham Lincoln and birds.
Cooper mentioned that the 16th president has appeared in his depictions ahead of and the birds manufactured an look since he has experienced odd encounters with them.
For the duration of a dwelling viewing, Cooper reported he was attacked by a flying menace.
“I’m stating, ‘This hen is coming immediately after me,’ ” he mentioned. “I took off running all over the home and screaming.”
A different time, he opened his mailbox where by a chook had nested and it flew out and hit him.
“In the belly, and that is the honest-to-God truth of the matter,” he claimed.
Cooper explained he generally takes advantage of humor in his listings. When he does, the sellers practically often fully grasp what he’s striving to do.
But not usually.
“Twice a seller wished a little something more major,” he stated.
A person vendor told him, “Choose that crap down and let us get major we’re not likely to do it.”
“That time, I did write a sonnet, truly,” he recalled.
His spouse will at times object, as well, which can develop conflict and — perhaps — an prolonged go to to the garage. 1 listing that stated hippies and head-altering substances sparked her ire, Cooper reported.
“My wife identified as me and claimed, ‘This one’s not funny,’ ” he stated. “We argued over it.”
As random as some information can surface, the intent is to get prospective prospective buyers to notice the home and make an offer. The humor can assist, Cooper reported.
It also allows maintain spirits up in a restricted sector that is been trending that way for many years.
“It’s a good market to be a vendor, but there is not a good deal to sell,” he said. “Inventory is so very poor and displays no indications of switching. Nobody is advertising their homes simply because nobody can find homes.”
The Killian Road listing has led to publicity, but also thanks from colleagues, Cooper mentioned.
“In this occasion, it is been nothing but favourable,” he stated. “It’s just been individuals calling me from all in excess of the nation thanking me for lightening up this interval in true estate.”
Curiosity has also flared up on social media, Cooper claimed. He found out just how a great deal when a pal connected with him.
“She texted me and said, ‘People are sharing this on my Facebook page that I really don’t even know,’ ” Cooper claimed. “People all more than the place [are] stating how substantially they appreciated it, how humorous it is.”
And the Killian Street house?
Do not hassle.
It is taken.
Depart a message for Alan Ashworth at 330-996-3859 or e-mail him at email@example.com. Abide by him on Twitter at @newsalanbeaconj.