The proprietors of Danish design business Vipp have renovated a Tribeca loft that functions as a showroom for their brand name and a pied-à-terre when they stay in New York Metropolis.
Sofie and Frank Christensen Egelund developed the Vipp Studio as a place to showcase their product selection in-situ and to are living in with their two children and golden retriever.
The couple invested a year renovating the 3,800-square-foot (350-sq.-metre) loft, on the fifth flooring of a former manufacturing unit that dates back again to 1883.
Found on Lispenard Street, it is close to showrooms of a lot of substantial-conclude design and style models such as Orior, Egg Collective and Allied Maker.
Working with Lebanese agency Raëd Abillama Architects and stylist Colin King, the Vipp house owners designed an inside scheme that aligns with the brand’s pared-again aesthetic.
“The Studio provides a unusual possibility to working experience Vipp’s trademark calming minimalism alongside the quietly playful sensibilities of its creators,” reported a assertion from the model.
Laid out as a practical apartment, the stay-in showroom is dispersed as a result of the significant-ceilinged loft and bathed in gentle from 10-foot-tall (3-metre) home windows.
Ceiling beams, brickwork partitions, wood columns and other historic features are painted in a neutral grey-beige tone identified as Drop Fabric from Farrow & Ball. A equivalent hue carries across new Kvadrat curtains and upholstered panels.
Vipp solutions are displayed together with iconic Danish layouts like Poul Kjaerholm’s PK 54 dining desk, which is accompanied by Vipp Cabin Chairs in the kitchen region.
Black kitchen modules and appliances, all by Vipp, are installed beside extruded aluminum millwork constructed by Beirut-dependent Elie Chaker that hides a personalized wine glass storage place.
The Christensen Egelunds can present their assortment of art and sculpture in a gallery area, divided by a glass partition from the most important bedroom, in which the paint color darkens a little to Hardwick White.
A huge, airy residing region is intended for entertaining and capabilities additional Vipp parts including a couch, daybed and espresso table following to an additional Danish basic: Armchair 31 by Alvar Aalto for Artek.
The extra personal business space has a custom travertine desk surrounded by upholstered millwork that improves the room’s acoustics.
1 lavatory is lined entirely with striated Persian travertine, whilst another is clad in darkish Ceppo stone that is carved to sort functions these types of as a scalloped shower.
Total, the showroom is meant to be frequently updated with new products and solutions and prototypes and to supply insights into Vipp and its house owners.
“Revealing how two meticulous designers get pleasure from their beloved finds and creations, the Studio amounts to a new strategy for a showroom as a product for residing, and as a essential internet site for inspiration,” reported the assertion.
The Vipp Studio, which is open by appointment only, is the brand’s most current undertaking that goes outside of the notion of a conventional structure showroom.
The organization also manufactures total prefabricated residences that arrive crammed with its home furnishings and homeware, and one particular is established up as a hotel on the shore of Sweden’s Lake Immeln.
The images is by Adrian Gaut.